For average fans agreement between UEFA and EBU means that in 29 countries Euro 2012 tournament matches will be broadcast live on free-to-air channels, internet portals and mobile platforms. The most profitables markets like: British, German, French and Spanish are not included in the agreement.

List of some selected channels:

Poland – TVP,
Ukraine – NTV,
Sweden – TV4, SVT,
Quatar – Al Jazeera Sports,
Germany – ARD, ZDF,
Portugal – Sport TV,
Brazil – TV Globo.

List of 29 territories covered by the agreement:
Albania, Armenia, Austria, Belarus, Belgium, Bosnia-Hercegovina, Bulgaria, Croatia, Cyprus, Estonia, FYR Macedonia, Finland, Georgia, Greece, Iceland, Latvia, Liechtenstein, Lithuania, Luxemburg, Malta, Moldova, Montenegro, Republic of Ireland, Romania, Russian Federation, Serbia, Slovenia, Switzerland, Turkey.

List of 7 territories where the rights will be attributed in cooperation with EBU
Azerbaijan, Czech Republic, Hungary, Israel, Kazakhstan, Portugal, Slovakia.