For average fans agreement between UEFA and EBU means that in 29 countries Euro 2012 tournament matches will be broadcast live on free-to-air channels, internet portals and mobile platforms. The most profitables markets like: British, German, French and Spanish are not included in the agreement.
List of some selected channels:
Poland – TVP,Ukraine – NTV,Sweden – TV4, SVT,Quatar – Al Jazeera Sports,Germany – ARD, ZDF,Portugal – Sport TV,Brazil – TV Globo.
List of 29 territories covered by the agreement: Albania, Armenia, Austria, Belarus, Belgium, Bosnia-Hercegovina, Bulgaria, Croatia, Cyprus, Estonia, FYR Macedonia, Finland, Georgia, Greece, Iceland, Latvia, Liechtenstein, Lithuania, Luxemburg, Malta, Moldova, Montenegro, Republic of Ireland, Romania, Russian Federation, Serbia, Slovenia, Switzerland, Turkey.
List of 7 territories where the rights will be attributed in cooperation with EBUAzerbaijan, Czech Republic, Hungary, Israel, Kazakhstan, Portugal, Slovakia.